MISSION

We help Londoners ride bicycles more. We do this by building skills and confidence, advocating for safe streets and paths, and fostering a thriving cycling culture.

VISION

London chooses cycling

VALUES

EQUITY: We believe cycling should be a viable option for everyone. We welcome all people in our programs, events, and outreach, and we strive to ensure that everybody has access to a working bicycle.

COMMUNITY: We’re better together. We seek to build a supportive, encouraging community of people on bikes, and a unified voice for safer streets and paths.

EMPOWERMENT: We help people understand how things work - from the gears on a bicycle, to cycling laws, to City Hall - in order to enable individual and community advocacy, and to support transportation autonomy through cycling.

SUSTAINABILITY: Our Earth is in crisis and we need urgent action to prevent climate catastrophe and prepare for a resilient future. Cycling can be a significant part of the solution. We strive to consider environmental and ecological justice in all our decisions.

FUN & CELEBRATION: Whether it’s riding downhill, unexpectedly crossing paths with a friend (or a goose), or trying a new bike path for the first time, cycling often makes us smile. We try to infuse a spirit of fun, the unexpected, or the whimsical in what we do.